TMALL China Cool presents: motoguo
MOTOGUO is an eponymous label, founded since 2015 by Moto Guo and business partner, Jay Ang accompanied by co-creative director, Kinder Eng.
Formerly started as menswear label, motoguo has progressed into a genderless label where their collections are pushing the boundaries of gender, fashion and fluidity, progressively creating a space for anyone in between.
With the duo’s detailed institutions, precise visions and a certain inclination for romance, their collections are reminiscent of everyone’s childhood nostalgia immersed in whimsicality and playfulness, topped with a sparkle of cynicism.
It, our home.
It, the motoguo girl.
It, our muse.
It.
“My soul etched into my heart and home.”
What defines a MOTOGUO girl? Who paints the character of ’It’? This season, MOTOGUO tells the story of how everyone, everything evokes something deep inside us, be it a keepsake, personal gems or just knick-knacks. They narrate our past, emphasise on the current and foretell our future. ’It’ is formless yet definitive, anything but everything — it is what it is.
“She is whole when she has a home.”
The 80s vibes. Sailor Moon off-duty looks. Random collection of vintage buttons. Mismatched colours and patterns. The usual favourites which makes up ‘It’.
https://www.instagram.com/motoguo/